Headline & Hook Workbook
Write titles and openings that make people keep reading.
A hands-on workbook for writing headlines, subject lines, video titles and first lines: proven structures, worked examples and an editing checklist. Includes 5 chapters, a Headline Scorer and a Hook Swipe File. One-time payment, lifetime access.
- 5 step-by-step chapters
- 40+ headline and hook structures
- Headline Scorer
- Hook Swipe File
A guide you use, not a file you forget
Headline & Hook Workbook runs as a web app in our member area. Read a chapter, use the tools, tick off the action, and pick up exactly where you left off.
5 guided chapters
Short, step-by-step chapters with a progress bar that shows what you have read and what comes next.
Headline Scorer
Enter each headline candidate with its format (article, email or video) and rate it 0 to 3 for specificity, clarity and benefit. Mark whether it passes the anti-clickbait check (y/n). The scorer counts the characters, checks the length against the format's target range and gives each headline a score out of 10. Headlines that fail the honesty check are scored 0 and never chosen as best.
Hook Swipe File
Save opening lines and hooks you write or notice, labeled by type (question, scene, number, confession, contrast, answer, promise, story, mistake or list) and where they were used (newsletter, video, article or social). The summary counts hooks by type and by place, shows the type you rely on most and suggests types you have not tried yet.
Action Roadmap
One concrete action per chapter, collected in a checklist so you always know the next thing to do in your kitchen.
Downloadable PDF
Every chapter in one clean, printable document. Save it as a PDF to read offline or keep a copy in the kitchen.
Chapter by chapter
A clear overview of what Headline & Hook Workbook covers, so you know exactly what you are getting before you buy.
Format & delivery
- Interactive web app: chapters, tools and an Action Roadmap. Nothing to install.
- Your reading progress and tool entries are saved automatically in your browser.
- A downloadable PDF of every chapter for offline reading or printing.
- One-time payment in USD. No recurring charges.
- 01
The Promise Contract: What Headlines and Hooks Actually Do
How readers decide in two seconds, the four qualities every title needs, length limits by format and the anti-clickbait check you will run on everything you write.
- 02
Article and Post Headlines: 14 Structures That Work
Fourteen proven headline formulas for blog posts, newsletters on the web and affiliate articles, each with a filled example and notes on when to use it.
- 03
Subject Lines and Preview Text: 10 Structures for the Inbox
How the inbox is different, 10 subject line structures with examples, how to pair subject and preview text and how to test honestly on a small list.
- 04
Video Titles and the First 15 Seconds
Ten title-and-opening structures for faceless and voiceover videos, how titles work with thumbnails and how to confirm the click before viewers leave.
- 05
First Lines That Keep People Reading, and the Final Editing Pass
Eleven opening-line structures for newsletters, posts and articles, a 15-point editing checklist and a 30-minute routine for every piece you publish.
One product. One price.
Pay once and keep access. Your login is emailed right after payment.
Headline & Hook Workbook
$15USD · one-time payment
- 5 step-by-step chapters
- 40+ headline and hook structures
- Headline Scorer
- Hook Swipe File
- Progress tracking and Action Roadmap
Secure checkout · Instant access · 7-day refund policy
Questions, answered
Headline & Hook Workbook is an interactive web app with 5 chapters, 3 built-in tools (including an Action Roadmap) and progress tracking. You can also save every chapter as a PDF for offline reading or printing.
Right after payment we email your login details to the address you used at checkout. Log in on our website and the app opens in your browser. Nothing to download or install.
Yes. You pay $15 (USD) once and keep access to Headline & Hook Workbook. There are no recurring charges.
Yes. The app works in any modern browser on phone, tablet or desktop. Your progress and tool entries are saved in the browser you use.
No. The first chapter starts from the basics and every method is explained step by step, with worked examples and templates. You do not need followers, subscribers or paid software to start.
Write to us within 7 days of your purchase for a full refund. See our Refund Policy for the details.
No guide can promise that, and we never do. Headline & Hook Workbook teaches skills, methods and routines; any result depends on your own work, niche and circumstances. It is educational content, not financial, legal or tax advice.
7-day refund policy
If Headline & Hook Workbook is not right for you, email us within 7 days of purchase for a full refund. Details in our Refund Policy.